Writing is where a radio ad lives or dies, so here’s ours. These are spec scripts for fictional businesses, written to show how we approach different industries and audiences.
Press “Hear it read” to have your browser read a script aloud. It’s a robot, not one of our voice actors — but it’s a good way to feel the timing.
[SFX: steady drip into a metal bucket] MAN: We named it Kevin. WOMAN: The bucket? MAN: The leak. The bucket’s just… Kevin’s roommate. ANNCR: If your roof has a Kevin, call Ridgeline Roofing. Free inspections, honest photos of what we find, and written estimates in 24 hours. Ridgeline Roofing, serving Walton and Gwinnett counties.
LOCUTORA: ¿Hace cuánto que no vas al dentista? ¿Uno, dos… cinco años? No pasa nada. En Clínica Dental Sonrisas no te vamos a regañar. Te atendemos en español, te explicamos todo antes de empezar y aceptamos la mayoría de los seguros. LOCUTORA: Clínica Dental Sonrisas, en Lawrenceville. Llama hoy y pregunta por las citas de los sábados.
[SFX: sizzle] ANNCR: It’s Friday. You’ve earned brisket. Fire & Smoke BBQ in Monroe — smoked low and slow since five this morning. Order ahead, skip the line. Fire & Smoke. Friday’s on us… well, almost.
HIJA: Papá, ¿ya llamaste lo del seguro del carro? PAPÁ: Ay, mija, es que nunca entiendo lo que me dicen. ANNCR: At Familia Insurance, we explain your policy in the language you’re most comfortable with. En inglés o en español, sin letra chiquita. ANNCR: Familia Insurance, en Snellville. Cotiza gratis hoy.
Client work is shared privately on request, with the client’s permission. Ask us for examples in your industry when you get in touch.
Every script we write follows the same rough shape. It’s not a formula — it’s a checklist that keeps a spot from wandering.
A sound, a line of dialogue or a question that makes someone stop tuning out. Three to five seconds.
Something the listener recognizes from their own life — the leak, the noise, the overdue appointment.
Your business, and the one reason it’s the right call. Not five reasons. One.
Name, where, what to do next. Said clearly, often twice. Easy to remember while driving.
A look at the kind of sessions that go into every project — writing, recording, composing and mixing.
For projects over $600 we’ll write a first draft before you pay a deposit, so you can see our thinking up front.
Choose which optional cookies we may use. You can change this any time from the “Cookie settings” link at the bottom of every page.
Remembers your cookie choices and keeps forms secure. Always on.
Helps us see which pages are read and where visitors come from. Provided by our analytics provider, if enabled.
Measures whether our ads lead to inquiries. Provided by Microsoft Advertising and Google Ads, if enabled.
Your browser is sending a Global Privacy Control signal, so optional cookies stay off.
