A studio named after a feeling.
“Pura candela” is what you say about a song that gets the whole room moving. Pure fire. That’s the standard we hold every spot to — even the thirty-second ones.
Started in Loganville, for businesses like the ones next door.
Pura Candela Media is owned and run by Richard Edwards. The idea was simple: small and mid-sized businesses deserve radio ads that sound as good as the national ones playing between them.
Too often, local advertisers get a script read straight off a flyer, a stock music bed, and a Spanish version that was clearly run through a translation app. Listeners notice. So we built a small studio around three things: writing for the ear, casting real voices in both English and Spanish, and being upfront about cost.
Today we work with restaurants, repair shops, clinics, churches, retailers and nonprofits across Georgia, and with a handful of clients in other states who found us through a friend. Most of them stay because the process is easy and nobody tries to upsell them.
— Richard Edwards, Owner
Three rules we don’t bend.
Say one thing well
A thirty-second ad can carry one idea and one call to action. We’ll push back, kindly, when a script tries to do five.
Respect the listener
No fake urgency, no shouting, no misleading claims. Listeners trust businesses that talk to them like neighbors.
Price it in writing
Every project starts with a written quote. If something changes, we tell you before it costs you anything.
Small team. Big rolodex.
We keep the core team small and work with a trusted roster of independent voice actors, musicians and engineers, so every project gets the right voice instead of the only voice.
Writing
Scripts are drafted in-house in English and Spanish. We read every line out loud, with a stopwatch, before you see it.
Voice casting
We cast from a roster of professional voices — warm, energetic, conversational, authoritative — with Mexican, Central American, Caribbean and neutral Spanish accents.
Engineering
Every spot is mixed on studio monitors and checked on a car stereo and a phone speaker, then loudness-matched for broadcast.
Who you’re working with.
We believe you should know exactly who’s behind a business before you hire it.
- OwnerRichard Edwards
- Studio address4339 New Horizon Dr, Loganville, GA 30052, USA
- Phone(938) 314-3486
Want to work with a studio that picks up the phone?
Call, email or send the form. You’ll hear back from a person — usually the same business day.