Frequently asked questions.
Straight answers about how we work, what things cost and what to expect. Can’t find yours? Call or email — we’re happy to help.
General
What does Pura Candela Media do?
We’re a bilingual audio studio in Loganville, Georgia. We write and produce radio and streaming audio ads, record voice-overs in English and Spanish, compose jingles and sonic logos, edit podcasts, and plan and buy radio and streaming airtime.
Who owns the business?
Pura Candela Media is owned and operated by Richard Edwards. You can reach the studio at (938) 314-3486 or support@puracandelagt.com.
Where are you located?
Our studio is at 4339 New Horizon Dr, Loganville, GA 30052. Sessions there are by appointment; most clients work with us remotely.
Do you work outside Georgia?
Yes. Production works the same anywhere in the U.S. Media buying is strongest in Georgia and the Southeast, where we know the stations best.
Production
How long does a radio spot take?
Five business days for a single spot is typical. Bilingual pairs take about seven; campaigns with music take two to three weeks. Rush delivery is available.
Can I choose the voice?
Yes. We’ll send two or three auditions matched to your brief, and you pick. You’re also welcome to direct the session live by phone or video.
Do you write the script, or do I?
Either. Most clients let us write it, because writing for the ear is different from writing for print. If you have a script, we’ll time it and suggest edits.
What file formats do you deliver?
Broadcast WAV (48kHz/24-bit) and high-quality MP3, loudness-matched to station or streaming specs. Other formats on request.
Spanish & bilingual
Is your Spanish copy translated?
No. Spanish scripts are written or adapted by native speakers for U.S. Latino listeners. That usually means changing jokes, rhythm and sometimes the offer itself.
Which Spanish accents do you offer?
We cast neutral U.S. Spanish as well as Mexican, Central American, Caribbean and South American voices, depending on your audience.
Can one ad mix English and Spanish?
Yes — code-switching can be very effective for bilingual households. We’ll tell you honestly when it fits and when two separate versions are better.
Pricing & payment
How much does a radio ad cost to produce?
Our Single Spot package starts at $390, a Bilingual Pair at $690, and a three-spot Campaign Kit at $1,490. Full details are on our pricing page.
How do I pay?
By credit card, ACH bank transfer or business check. Projects over $500 are split into a 50% deposit and 50% on approval of the final mix.
Can I get a refund?
Yes, in many cases. Deposits are fully refundable before script work starts, and partially refundable afterward. See our Refund Policy for the details.
Still curious? Send us a message or call (938) 314-3486.
Have an idea for a spot? Let’s hear it.
Tell us what you sell, who you want to reach and when. You’ll get a written quote and a first script direction within two business days.