The journal.
Practical, plain-English notes for business owners on radio ads, Spanish-language audio, scriptwriting and media buying.
How many words fit in a 30-second radio ad?
About 70–80 words in English and 60–70 in Spanish. Here’s why, how to time your own script, and what to cut first when it runs long.
Read article · 6 min read
Why your Spanish radio ad shouldn’t be a translation
Translated ads often sound stiff to Spanish-speaking listeners. Here’s what changes when you write for U.S. Latino audiences instead of translating for them.
Read article · 7 min read
Radio or streaming audio? A guide for local businesses
How broadcast radio and streaming audio ads compare for local businesses: reach, targeting, cost and measurement — and why many advertisers use both.
Read article · 8 min readWhat you’ll find here.
We publish when we have something useful to say — usually once a month.
- Scriptwriting
- Spanish-language advertising
- Voice casting
- Jingles & sonic logos
- Radio media buying
- Streaming audio
- Podcasting for business
- Measuring ad results
Have an idea for a spot? Let’s hear it.
Tell us what you sell, who you want to reach and when. You’ll get a written quote and a first script direction within two business days.